Mid-term Poster

屏幕截图 2014-03-10 14.43.09


My intiative idea about the poster is that a old lady looks at the mirror and she sees herself as a beautiful princess. the background color should be lighter purple. but my tech is too limited to express my idea.


Mid-term tweets

1. New plan for National Grandparents’ Day in Disneyland! No generation gap in the wonderland~


2. Granny also has a dream of being princess. Do you know that? Take her to the Disneyland and enjoy 50% off discount.


3. Tell you a secret. Grandpa misses his old pal Mickey Mouse.  Take him to revisit his buddy in Disneyland this Sunday.


Mid-term Part I

For celebrating the National Grandparent’s Day, Disney launched new promotion to family tour. The campaign contains blogs, twitters and infograpics.

In this campaign, we are targeting parents in the families as priority audience, as well as the young generation.

The campaign is to remind the couples to care more about the senior members in the family, and value the important relationship between their parents and their kids. Compared with aged grandparents and young kids with no income, we have reason to believe that this generation has much higher purchasing capacity. They also have ability to use Internet and new media, which mean they have access to the blog. We call on the parents to organize and pay for the family tour.

We also targeting at the young generation as well, since teenagers and elder third generation of the family use Internet more frequently. It will be better if they promote our campaign by sharing the blog, twitters and infographic on the social media or even just showing to their parents.