Apology Video for Safety Seat Company


Mid-term Poster

屏幕截图 2014-03-10 14.43.09


My intiative idea about the poster is that a old lady looks at the mirror and she sees herself as a beautiful princess. the background color should be lighter purple. but my tech is too limited to express my idea.

Mid-term tweets

1. New plan for National Grandparents’ Day in Disneyland! No generation gap in the wonderland~


2. Granny also has a dream of being princess. Do you know that? Take her to the Disneyland and enjoy 50% off discount.


3. Tell you a secret. Grandpa misses his old pal Mickey Mouse.  Take him to revisit his buddy in Disneyland this Sunday.


Mid-term Part I

For celebrating the National Grandparent’s Day, Disney launched new promotion to family tour. The campaign contains blogs, twitters and infograpics.

In this campaign, we are targeting parents in the families as priority audience, as well as the young generation.

The campaign is to remind the couples to care more about the senior members in the family, and value the important relationship between their parents and their kids. Compared with aged grandparents and young kids with no income, we have reason to believe that this generation has much higher purchasing capacity. They also have ability to use Internet and new media, which mean they have access to the blog. We call on the parents to organize and pay for the family tour.

We also targeting at the young generation as well, since teenagers and elder third generation of the family use Internet more frequently. It will be better if they promote our campaign by sharing the blog, twitters and infographic on the social media or even just showing to their parents.

Urgently Need YOU: the American Red Cross Call for Blood Donation


The American Red Cross is seeking help for blood donation, since the severe winter storms across most of the country resulted in over 800 cancellation of blood drives nationwide.

The American Red Cross says it has lost about 33,000 blood and platelet donations because frigid temperatures are keeping potential donors at home.  The facts are crucial for transfusions used at hospitals to help save lives.


Now the Red Cross is asking for platelet donors and donors with the most in-demand blood types – O-positive and negative, A-negative and B-negative – to give in the coming days to help offset the shortfall caused by winter weather.

“Right now, blood products are being distributed to hospitals as quickly as the donations are coming in. We are encouraging donors with all blood types to come in now and help us restock our shelves”, said Red Cross spokeswoman Jecoliah Ellis.

The American Red Cross has asked for help on every major national media and local media and appeal to the public to donate blood or provide blood drives for the donators around the neighbourhood.

Your community needs EVERYONE right now! Don’t have to be a doctor, you can save a life. Dont’ have to be superman, you can be a hero! YOU, can make a difference. It’s the time to give a gift of life to the people in need.  The weather is freezing, but our hearts never go cold.

If you have donated before, thanks for your kindness! We are expecting to having you again! And the Red Cross is always there for you, your beloved families,  and everyone.

Please visit the website of the American Red Cross to get more information: http://www.redcrossblood.org/donating-blood

Note: This is not affiliated with any other organization. It is a student class assignment.

All the pictures comes from Internet.