Yuhui’s Resume

Yuhui Ma
1210w, Adams Blvd. #204 L.A. CA 90007 213-400-5807 yuhuima@usc.edu

EDUCATION
M.A in Strategic Public Relations, University of Southern California Cumulative GPA: 3.8 Expected graduation, May, 2015
Summer Session B, Intensive English Program, University of Southern California High Honor Graduation 07/2013-08/2013
B.S. in Journalism and Public Communication, University of Macau ECE: 3.41/4 09/2009-05/2013
 Dean’s Honor List (2010~2013), Whole Person Development Award Silver Medal (2009), Anchor Competition Top 10 (2009)
International Summer School, Renmin University of China 07/2011-08/2011
International Summer Program, University of Vienna 07/2010-08/2010
ACADEMIC PROJECTs
Miss America Media Kit: Miss Diverse 12/2013
• Completed media kit designed for Miss America Organization, including cover, memo, introduction, fact sheet, press release, blog, position paper, brochure and invitation card.
Taiwanese, are you ready? 04/2012
 Kleenex Marketing Proposal for the 2012 Taiwan Advertisers’ Association Best Marketing Proposal
Smile Delivers Love and Equality, PR planning thesis 12/2012
 Probed into how to generate publicity and influence of civil organizations advocating sexual orientation tolerance
PROFESSIONAL EXPERIENCE
Communications and Marketing Intern in Galerie Michael 01/2014- Present
• Help devise and implement a communications, strategic marketing and business development plan.
• Engineer and produce copy in Chinese language.
• Identify, devise and execute online and print media plans, as well as on-ground events to help foster relationships with key Chinese populations
• Rebuild the current Galerie Michael website landing page to target Chinese market.
• Identify key Chinese-language mobile and online directories of Beverly Hills and Los Angeles and secure Galerie Michael placement and appropriate messaging.
• Devise ideas for collaborating with current Beverly Hills Chamber of Commerce partners to create mutually beneficial events with the aim of encouraging business growth.
Member of Trisight PR firm, Annenberg TV Network Program 09/2013- Present
 Raising campus awareness about the TV station
Intern PR Assistant, Edelman Public Relations Worldwide Guangzhou Office 06/2012-12/2012
 Presented media monitor report and industry news to the clients
 Conducted key opinion leader investigation for eBay’s new business launch in China
 Processed media clipping for a Hilton hotel and a show in Macau
 Operated micro blog for a P&G feminine care brand and provided on-site support for P&G PR department’s annual meeting
Intern, Interviewer for visitor profile study, The Institution for the study of Commercial Gaming in UM 02/2013-05/2013
 Interviewed visitors in airport and ferry terminals about visiting experience, especially gaming experience, collecting data for institution study.
Intern, Kwokman Production 11/2011-02/2012
 Assisted in the shooting and broadcasting of MMA Legend Fighting Championship, including exterior shots, pre-match interview, live broadcast and recording, scene arrangement, and postproduction editing
Team Leader, 2012 Best Marketing Proposal, Taiwan Advertisers’ Association 04/2012
 Developed ideas and wrote 9 pages of the 30-page proposal, including SWOT analysis, budget estimation and distribution, advertising process, advertising script, media placement, and marketing plan
Team Leader, 30-minute Film Dreaman 05/2011
ACTIVITIES
Organizer, 2012 Communication Week, Department of Communication, University of Macau 02/2012-04/2012
 Wrote sponsorship letters, contacted sponsors, and wrote PR releases to attract tracking reports from media
 Followed printing and manufacturing of promotional materials
 Acted as PR principal of the opening ceremony and the premiere of the student-made film “The Sound Can NOT be Heard”
 Assisted with the Featured News Screening on the smoking restriction law and its actual effects, Joint School Short Film Exhibition, Seminar of “Exploring Cantonese Culture”, and the launch ceremony of student-made Magazine “Communicator”
Dorm Assistant, Student Affairs Office, University of Macau 09/2009-05/2011
 Helped mediated student relationships, wrote and edited bulletins, and assisted in the implementation of university
Vice Minister, Department of Public Relations, Dormitory Students’ Association, University of Macau 09/2009-10/2010
 Planned and organized activities, e.g. Dorm Week, and dealt with public relations matters in activities, e.g. 3v3 basketball match, film festival, and Christmas dance
Organizer, Commemoration of the 91th Anniversary of May Fourth Movement 04/2010
 Received hundreds of students and teachers from 29 universities and colleges of Mainland China, HK, Macau, and Taiwan
 Processed PR matters of the opening ceremony, May Fourth Movement Forum, and the evening party Talent Show

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